On the 24th of March, 2015 (Mitch’s birthday) MGRA was approached by a representative from Greenpeace. For the following 3 months leading up to the public release of the collaboration, many ideas were thrown around as to how MGRA could best support the cause and the cause being something Mitch is very passionate about. Here's a brief insight into the project.
"I remember where I was at the time, on my birthday when my manager, Alex Gibson, sent me a text saying:
"Check your email... Happy Birthday"
Immediately I stopped what i was doing and went on to read the following"
“Hey Mitch, Love your work! It’s really awesome to see people like you doing what you love for such a good cause. I was reading a bit of your bio the other day after I stumbled upon your Instagram. I work for Greenpeace in their digi team in Aus Pacific. At the moment, we have a campaign running for #savethereef and will be pushed to the middle of the year. I see you have done some work for Sea Shepherd, which is so great! Anyhow - My main reason for getting in touch was to see if you would be interested in doing some sort of collaboration for Save the Reef. We have GOTS to stop the coalmines. Its just not on.”
"Needless to say that was my day made, or week rather. To have our previous projects acknowledged by an organisation that i've got so much respect for is a pretty incredible feeling. Refreshingly GP have never asked for any donations either. The whole campaign has been about raising awareness and promoting the petition to protect the reef." said Mitch.
Take Another Look
‘Power in a vision, lies in collaboration.’ This is something I say often and that statement over the past 2 years has lead me to this right now - It is an absolute honor to officially announce that in collaboration with @greenpeace and @greenpeaceaustp I’ve created this artwork as a voice for those who don’t have one and to raise awareness for the new #takeanotherlook campaign. Focused on protecting the Great Barrier Reef from it’s very own government’s plans to expand the coal mining industry in the heart of the reef, one of it’s most valuable assets.
I’m fast learning that social media has an unrivaled power, even up against the so-called ‘voice of a nation’. Wherever you are in the world, I present to you right now an opportunity to make a difference. Greenpeace is offering you something so rare in this world, a voice that WILL be heard!
All you need to do is this – visit www.takeanotherlook.gp and sign the petition (it takes 30 seconds). By simply signing your name you can tell UNESCO to keep its eyes on the reef and use its power to protect it, today.
This is something that I’m incredibly passionate about and you can see that in the effort that I’ve put into portraying the beauty of the reef in this artwork and many others like it.
I’ve called this artwork ‘Take Another Look’ and we ask you now to please sign the petition and to further your support, please share this message!